Struthers for Morgan I

Limited Edition Classic Trench Watch

The Struthers watchmakers coach build their watches in the same way as Morgan Motor Company do their cars, so for the collaboration they set out to create a bespoke watch designed and tailored to reflect the values of Morgan's iconic sports cars.

Heavily inspired by the traditional trench style popular when the first Morgan cars hit the road back in 1910, SfM I watches share the same “old meets new” instant classic appeal as the cars, benefiting in exactly the same way from the retrospect of 21st century design.

The leather cuff strap was another feature popular from the early days of the car. Originally designed for their easy changeability on fixed lug watches, they feature the added bonus of raising the watch slightly off the wrist giving extra clearance and allowing for a larger case diameter whilst increasing hand flexibility and comfort. This additional room allows gear change without the winding crown making contact with the back of the hand.

With over 2,000 options available as standard, the Struthers for Morgan trench offered the most bespoke service in British watchmaking, in the same way as Morgan Motor Company offer the most bespoke service in British car manufacture.


Case – 38mm diameter. Strictly limited production of 50 pieces in silver and 5 in 18ct gold, each uniquely numbered.

Strap – handmade by Shrewsbury-based leatherworker Christopher Clarke in a choice of standard black or tan calf Italian leather available with the Field watch. Officer’s watch offered on chocolate English oak bark pit tanned hide with hundreds more possibilities available for bespoke production.

Movement – original recomissioned 1950/60s Omega 26* series ébauche which has been modified and refined in-house by the Struthers. Manual-wind, 43 hour power reserve.

Engraving and joint making – completed by hand by London-based master goldsmith.

Box – individually hand-made by acclaimed Cotswold furniture designer Howard Butler from the same ash and walnut used to build the Morgan chassis and dash and lined with Muirhead zero-carbon leather.


As featured by some of the best curated luxury publications including:

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Highly commended in the Luxury Watch of the Year and Rising Star of the Year